Blog | Blinder

The Critical Flaw in Your Content Marketing Strategy, Part 2: You Don’t Have a Distribution Plan

By Jared Thompson | December 6, 2019

Your distribution plan, or lack thereof, is the fundamental decider of whether your content strategy creates wins or wastes. Most product marketers abide by an 80/20 rule where 20 percent of the time is spent creating the product and 80 percent is used promoting it. Without a doubt, most content marketers fail to apply this decree.

How Do the World’s Best Teams Tackle Innovation?

By Caley Wilson | September 20, 2019

How Do the World’s Best Teams Tackle Innovation? By Caley Wilson | September 20, 2019 In July, the U.S. Women’s Soccer team confirmed their status as the best female football team on the planet. Their win in the FIFA World Cup saw them show great fighting qualities not only for the ball, but for equal pay, gender equality…

The Critical Flaw in Your Content Marketing Strategy, Part 1: Creating for Your Best Customers

By Jared Thompson | August 17, 2019

Hop on your favorite social media feed and scroll through the posts of a competitor. Does the content emotionally connect with you? Probably not. Most creatives in sports and entertainment focus their time on crafting content to engage their most familiar customers. And that’s a problem.

7 Things Collegiate Athletic Directors Wish Their PR Teams Did Better

By Jared Thompson | July 9, 2019

I took the opportunity of waiting in the long lines of the lobby Starbucks to ask a dozen collegiate athletics directors their thoughts about the top three areas their communications staff should strive to improve in the next 12 months.

Bullpen Q&A with Caley Wilson

By blinderhq | April 2, 2019

In this Q&A for Bullpen, Clint Vojdinoski asks Caley Wilson about why Blinder got started and how it’s changing the landscape for high-performance communications teams.

Why I joined Blinder

By Jared Thompson | January 22, 2019

I didn’t need a job, but when Ross McConnell’s number illuminated my screen, I secretly hoped he might ask me to join the company he co-founded.

Blinder and US college sport

By Caley Wilson | December 5, 2018

There’s extra responsibility to respect both the time and privacy of student-athletes. As the name suggests, they’re juggling two very significant roles – and those competing elements can put them under plenty of pressure. The same applies to the communications staff that represent them.

USA Sports Tech startup winners

By Caley Wilson | November 17, 2018

The Blinder team took great pride in winning the Game Changers startup pitch competition at the USA Sports Analytics & Technology Conference in Dallas, Texas, yesterday.

Blinder joins Stadia Ventures accelerator

By Caley Wilson | September 28, 2018

After receiving applications from across the U.S. and more than 20 countries, Stadia Ventures is excited to announce its Fall 2018 cohort for its sports and esports business accelerator.