Resources for media management
Key tips for managing promotion and protection.
Productivity Hacks from Sports Technology Leaders
Productivity Hacks from Sports Technology Leaders By blinderhq | January 27, 2020 How are you doing on that New Year’s Resolution? Us, too. Never fear. Benjamin Penkert, founder of SportsTechX, will motivate you to get back on track with his compilation of productivity hacks he’s distilled from a year’s worth of podcast interviews. Read the Full Article Among…
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Blinder Featured in UK Business Tech Magazine
Blinder Featured in UK Business Tech Magazine By blinderhq | January 15, 2020 “If you wanted to speak with the coach or one of the players, that was me standing outside a hotel room handing a phone over. It wiped me out. And it made me a big bottleneck for my organisation.” That was Blinder co-founder Caley Wilson’s…
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The Critical Flaw in Your Content Marketing Strategy, Part 2: You Don’t Have a Distribution Plan
Your distribution plan, or lack thereof, is the fundamental decider of whether your content strategy creates wins or wastes. Most product marketers abide by an 80/20 rule where 20 percent of the time is spent creating the product and 80 percent is used promoting it. Without a doubt, most content marketers fail to apply this decree.
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How Do the World’s Best Teams Tackle Innovation?
How Do the World’s Best Teams Tackle Innovation? By Caley Wilson | September 20, 2019 In July, the U.S. Women’s Soccer team confirmed their status as the best female football team on the planet. Their win in the FIFA World Cup saw them show great fighting qualities not only for the ball, but for equal pay, gender equality…
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The Critical Flaw in Your Content Marketing Strategy, Part 1: Creating for Your Best Customers
Hop on your favorite social media feed and scroll through the posts of a competitor. Does the content emotionally connect with you? Probably not. Most creatives in sports and entertainment focus their time on crafting content to engage their most familiar customers. And that’s a problem.
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7 Things Collegiate Athletic Directors Wish Their PR Teams Did Better
I took the opportunity of waiting in the long lines of the lobby Starbucks to ask a dozen collegiate athletics directors their thoughts about the top three areas their communications staff should strive to improve in the next 12 months.
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Bullpen Q&A with Caley Wilson
In this Q&A for Bullpen, Clint Vojdinoski asks Caley Wilson about why Blinder got started and how it’s changing the landscape for high-performance communications teams.
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Why I joined Blinder
I didn’t need a job, but when Ross McConnell’s number illuminated my screen, I secretly hoped he might ask me to join the company he co-founded.
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Blinder and US college sport
There’s extra responsibility to respect both the time and privacy of student-athletes. As the name suggests, they’re juggling two very significant roles – and those competing elements can put them under plenty of pressure. The same applies to the communications staff that represent them.
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