Sports & entertainment PR blog

We discuss key PR issues in sports and entertainment, meet communicators getting rich stories told, and share insights from clients around the globe.

What do athletes think of Blinder?

By Caley Wilson | August 28, 2018

While Blinder’s technology is driven by communications managers, the thoughts of athletes have heavily-shaped what we’ve created.

Here David Pocock, Will Genia, Reece Hodge and Michael Hooper – from the Australian national rugby team – share their thoughts on what Blinder does for them and the Qantas Wallabies.

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Andy Seeley: The unbeaten UCF Knights, Shaquem Griffin and CoSIDA

By Caley Wilson | August 14, 2018

The last 12 months have kept Andy Seeley on his toes. He’s run athletics communications for the University of Central Florida (UCF), as they’ve experienced unprecedented interest in their unbeaten Knights football team. The Division 1 college went on to proclaim themselves as ‘National Champions’, which did little to settle things down.

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Finalist in ANZ Sports Tech awards

By Caley Wilson | July 25, 2018

We’re proud to announce that Blinder is a finalist in the inaugural Australia and New Zealand Sports Technology Awards (ANZSTA).

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Matthew Syed and ‘You Are Awesome’

By Caley Wilson | July 25, 2018

When he was eight, Matthew Syed’s parents bought him and his big brother a full-size table tennis table. Fortunately, the family had a garage which was big enough to fit both the Super Deluxe 1000 and the increasingly competitive boys. Having a table and a big brother were just a couple of the advantages that Matthew enjoyed on his path to becoming a British table tennis champion.

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21 reasons sports teams choose Blinder

By Caley Wilson | July 11, 2018

PR managers in pro sport have faced a tough choice until recently.
When arranging media phone interviews, they’ve either had to share the personal numbers of their athletes and coaches – without being too sure where those numbers are ending up – or they’ve had to put a whole lot of extra resource into providing access without distributing numbers.
They now have a third option – and it’s changed the game. Let’s take a look at how:

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Mobile app now live!

By Caley Wilson | May 22, 2018

Need to schedule calls while you’re courtside after training? Or on the tour bus between gigs?

The Blinder mobile app might soon be your new best friend. It’s just been released into the App Store and Google Play and it makes booking a call through Blinder even easier.

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New Blinder website launched

By Caley Wilson | May 17, 2018

The thoughts of a number of our clients – who represent Olympic champions to Grammy winners – take centre stage on the all-new Blinder website. The site is heavily sporting in flavour, with a healthy rock ‘n’ roll swagger, too.

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Video didn’t kill the radio star. How come?

By Caley Wilson | May 16, 2018

In 1978, when The Buggles wrote Video Killed The Radio Star, they would have been pretty confident about their crystal ball. The launch of MTV in 1981 was seen as a further nail in radio’s coffin.

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My ‘run-in’ with Sir Murray Halberg

By Caley Wilson | May 14, 2018

“Back in line, please, Hadlee.”

“Shelford, I’d really appreciate if you’d stay beside your teammates just a little longer.”

Yep, that was Richard and Buck. And it was me – just out of university – trying to keep the greatest ever assembly of New Zealand’s athletes in the correct order as they were welcomed, by announcers and TV cameras, into the New Zealand Sports Champion of the Century awards.

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Music Ally review of Blinder

By Caley Wilson | January 16, 2018

The London-based Music Ally is one of the big players in the music/tech space. They work with all the major record labels, as well as the likes of Spotify and Google. Their Sandbox digital music marketing report recently shone a spotlight on Blinder.

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Q&A with the America’s Cup champs

By Caley Wilson | December 13, 2017

When you’ve got 15,000kms of coastline, can regularly deliver four seasons in one day, and your biggest city is the ‘City of Sails’, you’d hope to produce a decent sailor or two. Fortunately, that is the case in New Zealand – and the pinnacle event for those sailors is the America’s Cup. Every four years, it’s a real big deal for the country.

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What if fans could call talent directly?

By Caley Wilson | December 13, 2017

While publicists are mostly using Blinder to provide phone access to the media, fans are now getting in on the act. With audio of these conversations able to be captured, and shared with other fans on social media, it’s changing the rules around fan engagement.

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Can I have my attention, please? My personal battle with ADDs

By Ross McConnell | December 12, 2017

I had a birthday in October, which a few of my mates described as “half-time”. It’s a sporting reference apparently (soccer to be specific), and a fairly sobering one to boot. It’s left me quietly hoping that I get to play the full 90, but also focused on playing really well in the first part of the second half.

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What happens when athletes just tell their own stories?

By Caley Wilson | November 14, 2017

When Kevin Durant announced he was leaving the Oklahoma City Thunder to join the Golden State Warriors, he didn’t do so via a press conference or ESPN or the Golden State Warriors.

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One-on-one with a former PR director of Sony Music

By Caley Wilson | November 14, 2017

As a former director of Sony Music Australia – following roles at Warner Music, Festival Mushroom Records and EMI – Frank Varasso knows music publicity well. He’s worked with artists from Prince to Usher, and Armin van Buuren to Sia. 

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The Killers and Macklemore give plenty to grand finals in Australia

By Caley Wilson | October 4, 2017

When music and sport combine, powerful things can happen – as those at both the AFL and NRL grand finals found out over the weekend.

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Listening for lessons at BIG SOUND

By Caley Wilson | October 3, 2017

At the Big Sound music conference in Brisbane last month, 150 hot young acts were strutting their stuff by night and hoping to catch attention and step into brighter lights. Tash Sultana – who is currently on a sold-out US tour – is one who had done just that after performing at Big Sound last year.

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What Michael Morgan and the Cowboys have taught us about opportunity

By Caley Wilson | September 28, 2017

The best player in the NRL right now started the season as, perhaps, the fourth-best player at his club.

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Transparency and media management: It’s not always clear-cut

By Caley Wilson | September 1, 2017

Being open and honest is always the best policy – except when it isn’t. And when it comes to media management in professional sport, that can be quite often.

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How the America’s Cup champs responded when I dropped them an email

By Caley Wilson | June 25, 2017

Checking back through old emails this morning, after Emirates Team New Zealand had won the America’s Cup, I was reminded that I reached out to their communications manager, Hamish Hooper, on March 24 last year.

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Video: Athletes and mobile phones

By Caley Wilson | April 11, 2017

When it comes to media phone interviews, which is the higher priority: easy access to talent or the privacy of that talent?

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Communications technology minefield – let’s talk our way through it

By Ross McConnell | March 14, 2017

My involvement with Blinder (the PR tech startup where I’m a co-founder) has seen me take a deep interest in modern communications technologies, and whether they help or hinder us from communicating with each other appropriately. 

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Media relations: Make-up or break-up?

By Ross McConnell | March 7, 2017

The relationship between the media and celebrity newsmakers has been on a downhill slide for many years.

 

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Why sports teams must adapt to the new media game

By Caley Wilson | December 15, 2016

There was a time when it was routine for a journalist to gather up the private phone number of VIPs – and call them directly for a comment or interview whenever they became especially newsworthy.

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Don’t let technology take your mana

By Ross McConnell | December 1, 2016

We have a concept in New Zealand known as mana, which we have inherited from Maori culture (Maori are the indigenous people of New Zealand).  While there is no direct translation into english, mana has been defined as “authority, control, influence, prestige, power, and also honour”.

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Kieran Foran and the real price of the news

By Caley Wilson | November 10, 2016

A few years ago, when a reporter asked me for Kieran Foran’s mobile number, I passed it on to him. I’d already checked with Kieran if that was OK, but on reflection it was a wrong move.

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Appreciating the nature of success

By Ross McConnell | October 25, 2016

A few weeks ago I grabbed my smartphone and wrote down this thought: The people who will thrive and inspire in this age are the ones who – despite all the distractions that compete for their attention – manage to connect with and nurture their greatest gifts and passions. 

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12 tips for better media relations in pro sport

By Caley Wilson | October 19, 2016

The hunt is constantly on in top-level sport for ways to improve. And as more and more minds have put attention to this space, the concept of ‘marginal gains’ has come into the spotlight.

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AFL and the media: An interview with Fremantle’s Luke Morfesse

By Caley Wilson | October 10, 2016

Fremantle’s media and comms manager, Luke Morfesse, shares some thoughts on handling media requests and why he uses Blinder. By Caley Wilson.

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