How to perform your best on Blinder calls We call it “video hygiene.” And if you work from home, it’s possibly more important than your personal hygiene. After all, no one can smell you on the internet. Looking and feeling your best on camera can make or break your interviews. So, if you’re stepping into…

“If you wanted to speak with the coach or one of the players, that was me standing outside a hotel room handing a phone over. It wiped me out. And it made me a big bottleneck for my organisation.” That was Blinder co-founder Caley Wilson’s former life in sports PR and the impetus for the…

Your distribution plan, or lack thereof, is the fundamental decider of whether your content strategy creates wins or wastes. Most product marketers abide by an 80/20 rule where 20 percent of the time is spent creating the product and 80 percent is used promoting it. Without a doubt, most content marketers fail to apply this decree.

In July, the U.S. Women’s Soccer team confirmed their status as the best female football team on the planet. Their win in the FIFA World Cup saw them show great fighting qualities not only for the ball, but for equal pay, gender equality and LGBT rights. That prompted Billie Jean King to say that “these…

Hop on your favorite social media feed and scroll through the posts of a competitor. Does the content emotionally connect with you? Probably not. Most creatives in sports and entertainment focus their time on crafting content to engage their most familiar customers. And that’s a problem.

I took the opportunity of waiting in the long lines of the lobby Starbucks to ask a dozen collegiate athletics directors their thoughts about the top three areas their communications staff should strive to improve in the next 12 months.

In this Q&A for Bullpen, Clint Vojdinoski asks Caley Wilson about why Blinder got started and how it’s changing the landscape for high-performance communications teams.

I didn’t need a job, but when Ross McConnell’s number illuminated my screen, I secretly hoped he might ask me to join the company he co-founded.

There’s extra responsibility to respect both the time and privacy of student-athletes. As the name suggests, they’re juggling two very significant roles – and those competing elements can put them under plenty of pressure. The same applies to the communications staff that represent them.

The Blinder team took great pride in winning the Game Changers startup pitch competition at the USA Sports Analytics & Technology Conference in Dallas, Texas, yesterday.