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Sports & entertainment comms blog

We discuss key communications issues in sports and entertainment, meet communicators getting rich stories told, and share insights from our clients around the globe.

The Critical Flaw in Your Content Marketing Strategy, Part 2: You Don’t Have a Distribution Plan

By Jared Thompson | December 6, 2019

Your distribution plan, or lack thereof, is the fundamental decider of whether your content strategy creates wins or wastes. Most product marketers abide by an 80/20 rule where 20 percent of the time is spent creating the product and 80 percent is used promoting it. Without a doubt, most content marketers fail to apply this decree.

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How Do the World’s Best Teams Tackle Innovation?

By Caley Wilson | September 20, 2019

In July, the U.S. Women’s Soccer team confirmed their status as the best female football team on the planet. Their win in the FIFA World Cup saw them show great fighting qualities not only for the ball, but for equal pay, gender equality and LGBT rights. That prompted Billie Jean King to say that “these…

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The Critical Flaw in Your Content Marketing Strategy, Part 1: Creating for Your Best Customers

By Jared Thompson | August 17, 2019

Hop on your favorite social media feed and scroll through the posts of a competitor. Does the content emotionally connect with you? Probably not. Most creatives in sports and entertainment focus their time on crafting content to engage their most familiar customers. And that’s a problem.

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7 Things Collegiate Athletic Directors Wish Their PR Teams Did Better

By Jared Thompson | July 9, 2019

I took the opportunity of waiting in the long lines of the lobby Starbucks to ask a dozen collegiate athletics directors their thoughts about the top three areas their communications staff should strive to improve in the next 12 months.

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Bullpen Q&A with Caley Wilson

By blinderhq | April 2, 2019

In this Q&A for Bullpen, Clint Vojdinoski asks Caley Wilson about why Blinder got started and how it’s changing the landscape for high-performance communications teams.

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TVNZ’s Sunday Innovate: Blind calling

By Caley Wilson | March 31, 2019

It was a pleasure to sit down with Miriama Kamo from TVNZ’s Sunday show and chat through why we started Blinder and how it’s helping the media and fans connect with athletes from the NRL to the NCAA.

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Why I joined Blinder

By Jared Thompson | January 22, 2019

I didn’t need a job, but when Ross McConnell’s number illuminated my screen, I secretly hoped he might ask me to join the company he co-founded.

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Blinder and US college sport

By Caley Wilson | December 5, 2018

There’s extra responsibility to respect both the time and privacy of student-athletes. As the name suggests, they’re juggling two very significant roles – and those competing elements can put them under plenty of pressure. The same applies to the communications staff that represent them.

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USA Sports Tech startup winners

By Caley Wilson | November 17, 2018

The Blinder team took great pride in winning the Game Changers startup pitch competition at the USA Sports Analytics & Technology Conference in Dallas, Texas, yesterday.

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Blinder joins Stadia Ventures accelerator

By Caley Wilson | September 28, 2018

After receiving applications from across the U.S. and more than 20 countries, Stadia Ventures is excited to announce its Fall 2018 cohort for its sports and esports business accelerator.

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What do athletes think of Blinder?

By Caley Wilson | August 28, 2018

While Blinder’s technology is driven by communications managers, the thoughts of athletes have heavily-shaped what we’ve created.

Here David Pocock, Will Genia, Reece Hodge and Michael Hooper – from the Australian national rugby team – share their thoughts on what Blinder does for them and the Qantas Wallabies.

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Andy Seeley: The unbeaten UCF Knights, Shaquem Griffin and CoSIDA

By Caley Wilson | August 14, 2018

The last 12 months have kept Andy Seeley on his toes. He’s run athletics communications for the University of Central Florida (UCF), as they’ve experienced unprecedented interest in their unbeaten Knights football team. The Division 1 college went on to proclaim themselves as ‘National Champions’, which did little to settle things down.

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Finalist in ANZ Sports Tech awards

By Caley Wilson | July 25, 2018

We’re proud to announce that Blinder is a finalist in the inaugural Australia and New Zealand Sports Technology Awards (ANZSTA).

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Matthew Syed and ‘You Are Awesome’

By Caley Wilson | July 25, 2018

When he was eight, Matthew Syed’s parents bought him and his big brother a full-size table tennis table. Fortunately, the family had a garage which was big enough to fit both the Super Deluxe 1000 and the increasingly competitive boys. Having a table and a big brother were just a couple of the advantages that Matthew enjoyed on his path to becoming a British table tennis champion.

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21 reasons sports teams choose Blinder

By Caley Wilson | July 11, 2018

PR managers in pro sport have faced a tough choice until recently.
When arranging media phone interviews, they’ve either had to share the personal numbers of their athletes and coaches – without being too sure where those numbers are ending up – or they’ve had to put a whole lot of extra resource into providing access without distributing numbers.
They now have a third option – and it’s changed the game. Let’s take a look at how:

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Mobile app now live!

By Caley Wilson | May 22, 2018

Need to schedule calls while you’re courtside after training? Or on the tour bus between gigs?

The Blinder mobile app might soon be your new best friend. It’s just been released into the App Store and Google Play and it makes booking a call through Blinder even easier.

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New Blinder website launched

By Caley Wilson | May 17, 2018

The thoughts of a number of our clients – who represent Olympic champions to Grammy winners – take centre stage on the all-new Blinder website. The site is heavily sporting in flavour, with a healthy rock ‘n’ roll swagger, too.

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Video didn’t kill the radio star. How come?

By Caley Wilson | May 16, 2018

In 1978, when The Buggles wrote Video Killed The Radio Star, they would have been pretty confident about their crystal ball. The launch of MTV in 1981 was seen as a further nail in radio’s coffin.

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My ‘run-in’ with Sir Murray Halberg

By Caley Wilson | May 14, 2018

“Back in line, please, Hadlee.”

“Shelford, I’d really appreciate if you’d stay beside your teammates just a little longer.”

Yep, that was Richard and Buck. And it was me – just out of university – trying to keep the greatest ever assembly of New Zealand’s athletes in the correct order as they were welcomed, by announcers and TV cameras, into the New Zealand Sports Champion of the Century awards.

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Music Ally review of Blinder

By Caley Wilson | January 16, 2018

The London-based Music Ally is one of the big players in the music/tech space. They work with all the major record labels, as well as the likes of Spotify and Google. Their Sandbox digital music marketing report recently shone a spotlight on Blinder.

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Q&A with the America’s Cup champs

By Caley Wilson | December 13, 2017

When you’ve got 15,000kms of coastline, can regularly deliver four seasons in one day, and your biggest city is the ‘City of Sails’, you’d hope to produce a decent sailor or two. Fortunately, that is the case in New Zealand – and the pinnacle event for those sailors is the America’s Cup. Every four years, it’s a real big deal for the country.

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What if fans could call talent directly?

By Caley Wilson | December 13, 2017

While publicists are mostly using Blinder to provide phone access to the media, fans are now getting in on the act. With audio of these conversations able to be captured, and shared with other fans on social media, it’s changing the rules around fan engagement.

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Can I have my attention, please? My personal battle with ADDs

By Ross McConnell | December 12, 2017

I had a birthday in October, which a few of my mates described as “half-time”. It’s a sporting reference apparently (soccer to be specific), and a fairly sobering one to boot. It’s left me quietly hoping that I get to play the full 90, but also focused on playing really well in the first part of the second half.

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What happens when athletes just tell their own stories?

By Caley Wilson | November 14, 2017

When Kevin Durant announced he was leaving the Oklahoma City Thunder to join the Golden State Warriors, he didn’t do so via a press conference or ESPN or the Golden State Warriors.

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One-on-one with a former PR director of Sony Music

By Caley Wilson | November 14, 2017

As a former director of Sony Music Australia – following roles at Warner Music, Festival Mushroom Records and EMI – Frank Varasso knows music publicity well. He’s worked with artists from Prince to Usher, and Armin van Buuren to Sia. 

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The Killers and Macklemore give plenty to grand finals in Australia

By Caley Wilson | October 4, 2017

When music and sport combine, powerful things can happen – as those at both the AFL and NRL grand finals found out over the weekend.

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Listening for lessons at BIG SOUND

By Caley Wilson | October 3, 2017

At the Big Sound music conference in Brisbane last month, 150 hot young acts were strutting their stuff by night and hoping to catch attention and step into brighter lights. Tash Sultana – who is currently on a sold-out US tour – is one who had done just that after performing at Big Sound last year.

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What Michael Morgan and the Cowboys have taught us about opportunity

By Caley Wilson | September 28, 2017

The best player in the NRL right now started the season as, perhaps, the fourth-best player at his club.

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Transparency and media management: It’s not always clear-cut

By Caley Wilson | September 1, 2017

Being open and honest is always the best policy – except when it isn’t. And when it comes to media management in professional sport, that can be quite often.

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How the America’s Cup champs responded when I dropped them an email

By Caley Wilson | June 25, 2017

Checking back through old emails this morning, after Emirates Team New Zealand had won the America’s Cup, I was reminded that I reached out to their communications manager, Hamish Hooper, on March 24 last year.

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