Sports & entertainment comms blog
We discuss key communications issues in sports and entertainment, meet communicators getting rich stories told, and share insights from our clients around the globe.
Your distribution plan, or lack thereof, is the fundamental decider of whether your content strategy creates wins or wastes. Most product marketers abide by an 80/20 rule where 20 percent of the time is spent creating the product and 80 percent is used promoting it. Without a doubt, most content marketers fail to apply this decree.Read More
In July, the U.S. Women’s Soccer team confirmed their status as the best female football team on the planet. Their win in the FIFA World Cup saw them show great fighting qualities not only for the ball, but for equal pay, gender equality and LGBT rights. That prompted Billie Jean King to say that “these…Read More
Hop on your favorite social media feed and scroll through the posts of a competitor. Does the content emotionally connect with you? Probably not. Most creatives in sports and entertainment focus their time on crafting content to engage their most familiar customers. And that’s a problem.Read More
I took the opportunity of waiting in the long lines of the lobby Starbucks to ask a dozen collegiate athletics directors their thoughts about the top three areas their communications staff should strive to improve in the next 12 months.Read More
There’s extra responsibility to respect both the time and privacy of student-athletes. As the name suggests, they’re juggling two very significant roles – and those competing elements can put them under plenty of pressure. The same applies to the communications staff that represent them.Read More
While Blinder’s technology is driven by communications managers, the thoughts of athletes have heavily-shaped what we’ve created.
Here David Pocock, Will Genia, Reece Hodge and Michael Hooper – from the Australian national rugby team – share their thoughts on what Blinder does for them and the Qantas Wallabies.Read More
The last 12 months have kept Andy Seeley on his toes. He’s run athletics communications for the University of Central Florida (UCF), as they’ve experienced unprecedented interest in their unbeaten Knights football team. The Division 1 college went on to proclaim themselves as ‘National Champions’, which did little to settle things down.Read More
When he was eight, Matthew Syed’s parents bought him and his big brother a full-size table tennis table. Fortunately, the family had a garage which was big enough to fit both the Super Deluxe 1000 and the increasingly competitive boys. Having a table and a big brother were just a couple of the advantages that Matthew enjoyed on his path to becoming a British table tennis champion.Read More
PR managers in pro sport have faced a tough choice until recently.
When arranging media phone interviews, they’ve either had to share the personal numbers of their athletes and coaches – without being too sure where those numbers are ending up – or they’ve had to put a whole lot of extra resource into providing access without distributing numbers.
They now have a third option – and it’s changed the game. Let’s take a look at how:
Need to schedule calls while you’re courtside after training? Or on the tour bus between gigs?
The Blinder mobile app might soon be your new best friend. It’s just been released into the App Store and Google Play and it makes booking a call through Blinder even easier.Read More
“Back in line, please, Hadlee.”
“Shelford, I’d really appreciate if you’d stay beside your teammates just a little longer.”
Yep, that was Richard and Buck. And it was me – just out of university – trying to keep the greatest ever assembly of New Zealand’s athletes in the correct order as they were welcomed, by announcers and TV cameras, into the New Zealand Sports Champion of the Century awards.Read More
When you’ve got 15,000kms of coastline, can regularly deliver four seasons in one day, and your biggest city is the ‘City of Sails’, you’d hope to produce a decent sailor or two. Fortunately, that is the case in New Zealand – and the pinnacle event for those sailors is the America’s Cup. Every four years, it’s a real big deal for the country.Read More
While publicists are mostly using Blinder to provide phone access to the media, fans are now getting in on the act. With audio of these conversations able to be captured, and shared with other fans on social media, it’s changing the rules around fan engagement.Read More
I had a birthday in October, which a few of my mates described as “half-time”. It’s a sporting reference apparently (soccer to be specific), and a fairly sobering one to boot. It’s left me quietly hoping that I get to play the full 90, but also focused on playing really well in the first part of the second half.Read More
When Kevin Durant announced he was leaving the Oklahoma City Thunder to join the Golden State Warriors, he didn’t do so via a press conference or ESPN or the Golden State Warriors.Read More
As a former director of Sony Music Australia – following roles at Warner Music, Festival Mushroom Records and EMI – Frank Varasso knows music publicity well. He’s worked with artists from Prince to Usher, and Armin van Buuren to Sia.Read More
When music and sport combine, powerful things can happen – as those at both the AFL and NRL grand finals found out over the weekend.Read More
At the Big Sound music conference in Brisbane last month, 150 hot young acts were strutting their stuff by night and hoping to catch attention and step into brighter lights. Tash Sultana – who is currently on a sold-out US tour – is one who had done just that after performing at Big Sound last year.Read More
The best player in the NRL right now started the season as, perhaps, the fourth-best player at his club.Read More
Being open and honest is always the best policy – except when it isn’t. And when it comes to media management in professional sport, that can be quite often.Read More
Checking back through old emails this morning, after Emirates Team New Zealand had won the America’s Cup, I was reminded that I reached out to their communications manager, Hamish Hooper, on March 24 last year.Read More