Media, sports & entertainment comms blog

We discuss key issues in content production, PR management and broadcasting, meet storytelling innovators, and share insights from our clients around the globe..

11 reasons competitive PR & content teams prefer Blinder

By Caley Wilson | September 9, 2020

“We want to tell great stories ourselves and through the media, to take everyone further behind the scenes than ever before, and to deeply connect our team with fans, viewers and sponsors.” Nearly every pro and college sports team have goals along the lines of the above. But for the communications professionals behind the headlines,…

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The Good, Bad an Ugly of Serving an Entire Industry During a Pandemic

By Jared Thompson | July 1, 2020

Beau White, director of creatives services for the Collegiate Sports Information Directors of America (CoSIDA) joins episode 11 of The Other Side. White discusses the successes and challenges from CoSIDA’s virtual conference, how it’s helping its members affected by the COVID-19 pandemic, and how the organization continues to push ahead with its goals, with a…

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The Four Pillars of Looking (and Sounding) Great on Video

By Jared Thompson | June 30, 2020

How to perform your best on Blinder calls We call it “video hygiene.” And if you work from home, it’s possibly more important than your personal hygiene. After all, no one can smell you on the internet. Looking and feeling your best on camera can make or break your interviews. So, if you’re stepping into…

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Power and Pressure

By Jared Thompson | June 27, 2020

Blinder powers the Washington Post’s innovative oral history of the 2019 Women’s World Cup Champions. “On the one-year anniversary of their march to a fourth World Cup title, this is how — in their own words — the U.S. women’s national soccer team reclaimed the trophy while fighting gender discrimination at home.” It’s not often…

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Live stream your Blinder video calls with ease

By Jared Thompson | May 1, 2020

Skip the queue and broadcast calls live. Learn how in less than 9 minutes with this brief tutorial.

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Is this virtual reality? Sports in limbo for WNBA’s Danielle Robinson

By Jared Thompson | April 29, 2020

Three-time WNBA All-Star Danielle Robinson of the Las Vegas Aces shares thoughts on the first post-COVID virtual draft, training in isolation as a pro athlete, joining a new team & what needs to happen to promote women in sports.

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Innovation at Home with Lenoir-Rhyne Assistant Athletic Director Jeremy Zalacca

By Jared Thompson | April 27, 2020

Lenoir-Rhyne University assistant athletic director Jeremy Zalacca joins Blinder’s Jared Thompson on this edition of The Other Side. Zalacca leads the Division II program’s media and PR efforts.

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Scott Styris Joins The Other Side

By Caley Wilson | April 14, 2020

Cricket extraordinaire Scott Styris joins Blinder co-founder Caley Wilson for this special edition of The Other Side.

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Workshop: See how content creators are excelling from home

By Jared Thompson | April 12, 2020

Join the Blinder team and special guest presenters for a webinar on Tuesday, April 21, at 2 p.m. ET (United States). What’s my time? Experts in remote work, media relations and media production join to discuss strategies for using Blinder’s remote content management platform to create fresh, engaging content in minimal time (even in isolation.)…

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Serving rugby’s hungriest audience from the couch: Phil Daly of the Leeds Rhinos

By Caley Wilson | April 11, 2020

Despite rarely leaving his residence, Phil Daly, head of media & PR for the Leeds Rhinos is one of the most productive humans in sport. Phil has tackled content creation barriers by giving his athletes and staff voice as entertainers during the coronavirus lockdown period. Blinder co-founder Caley Wilson catches up with Phil for a…

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The Other Side, Episode 2

By Jared Thompson | April 9, 2020

Blinder co-founder Caley Wilson and colleague Jared Thompson co-host this weekly series highlighting work from a global array of content creators and talent managers. Episode 2 dives into the innovations remote content creators are developing during the coronavirus outbreak.

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The Other Side, Episode 1

By Jared Thompson | April 2, 2020

With a global network of partners from whom to showcase examples, we’ve started a weekly series highlighting what our array of content creators and talent managers are producing. We’ve seen athletes enhance brand engagement, media industries unite and one-person departments become content pioneers. The Other Side will attempt to connect our two hemispheres as we…

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Get started in video editing with our Adobe Premiere templates

By Jared Thompson | March 25, 2020

No video editing skills? No worries. Download these templates, watch our tutorial, and publish like a pro in 30 minutes or less. Step 1: Download Template These templates are designed for novice content creators who have at least beginner knowledge of Adobe software and want to get up-and-running fast. The files in these templates require…

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We’re here to help. Try our #RemoteLife Starter Pack.

By Ross McConnell | March 24, 2020

Blinder can help you tell better stories, faster, with video. And we can do it now. Blinder is for broadcasters and publishers who want to make the news without relying on camera crews, for podcasters and bloggers who want an easy break into video, and for publicists and talent managers who need a safe and…

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Lessons from a remote nation: How media teams can thrive when everyone’s been sent home

By Ross McConnell | March 18, 2020

Feeling isolated and removed from the action all of a sudden? Welcome to life-as-usual in New Zealand. As borders seal off, offices shut down, and people around the world adjust to the reality of working life separated from their peers and their everyday tools of trade, New Zealanders should adapt faster than most. As a…

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How JMU Athletics Powers Championship Communications

By Jared Thompson | March 4, 2020

Blinder is fantastic and I’ll tell you why… Chris Brooks describes how using Blinder has impacted JMU Athletics. If you haven’t heard much about James Madison University’s athletics programs, don’t worry. You will soon. The Harrisonburg, Virginia, campus routinely supplies NCAA tournaments with title favorites and handfuls of underdogs who train in a picturesque mountain…

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Disrupting Media to Create Accessibility | Sports Tech Feed

By blinderhq | February 3, 2020

Listen to the interview on Sports Tech Feed or using the player above. As the communications manager of New Zealand Rugby League, Caley Wilson was frustrated with what he saw as huge limitations around how teams and leagues could make their athletes accessible and get their stories told. So he co-founded Blinder to unlock the…

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Productivity Hacks from Sports Technology Leaders

By blinderhq | January 27, 2020

How are you doing on that New Year’s Resolution? Us, too. Never fear. Benjamin Penkert, founder of SportsTechX, will motivate you to get back on track with his compilation of productivity hacks he’s distilled from a year’s worth of podcast interviews. Read the Full Article Among the voices is our own co-founder, Caley Wilson. Here’s…

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Blinder Featured in UK Business Tech Magazine

By blinderhq | January 15, 2020

“If you wanted to speak with the coach or one of the players, that was me standing outside a hotel room handing a phone over. It wiped me out. And it made me a big bottleneck for my organisation.” That was Blinder co-founder Caley Wilson’s former life in sports PR and the impetus for the…

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The Critical Flaw in Your Content Marketing Strategy, Part 2: You Don’t Have a Distribution Plan

By Jared Thompson | December 6, 2019

Your distribution plan, or lack thereof, is the fundamental decider of whether your content strategy creates wins or wastes. Most product marketers abide by an 80/20 rule where 20 percent of the time is spent creating the product and 80 percent is used promoting it. Without a doubt, most content marketers fail to apply this decree.

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How Do the World’s Best Teams Tackle Innovation?

By Caley Wilson | September 20, 2019

In July, the U.S. Women’s Soccer team confirmed their status as the best female football team on the planet. Their win in the FIFA World Cup saw them show great fighting qualities not only for the ball, but for equal pay, gender equality and LGBT rights. That prompted Billie Jean King to say that “these…

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The Critical Flaw in Your Content Marketing Strategy, Part 1: Creating for Your Best Customers

By Jared Thompson | August 17, 2019

Hop on your favorite social media feed and scroll through the posts of a competitor. Does the content emotionally connect with you? Probably not. Most creatives in sports and entertainment focus their time on crafting content to engage their most familiar customers. And that’s a problem.

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7 Things Collegiate Athletic Directors Wish Their PR Teams Did Better

By Jared Thompson | July 9, 2019

I took the opportunity of waiting in the long lines of the lobby Starbucks to ask a dozen collegiate athletics directors their thoughts about the top three areas their communications staff should strive to improve in the next 12 months.

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Bullpen Q&A with Caley Wilson

By blinderhq | April 2, 2019

In this Q&A for Bullpen, Clint Vojdinoski asks Caley Wilson about why Blinder got started and how it’s changing the landscape for high-performance communications teams.

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TVNZ’s Sunday Innovate: Blind calling

By Caley Wilson | March 31, 2019

It was a pleasure to sit down with Miriama Kamo from TVNZ’s Sunday show and chat through why we started Blinder and how it’s helping the media and fans connect with athletes from the NRL to the NCAA.

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Why I joined Blinder

By Jared Thompson | January 22, 2019

I didn’t need a job, but when Ross McConnell’s number illuminated my screen, I secretly hoped he might ask me to join the company he co-founded.

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Blinder and US college sport

By Caley Wilson | December 5, 2018

There’s extra responsibility to respect both the time and privacy of student-athletes. As the name suggests, they’re juggling two very significant roles – and those competing elements can put them under plenty of pressure. The same applies to the communications staff that represent them.

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USA Sports Tech startup winners

By Caley Wilson | November 17, 2018

The Blinder team took great pride in winning the Game Changers startup pitch competition at the USA Sports Analytics & Technology Conference in Dallas, Texas, yesterday.

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Blinder joins Stadia Ventures accelerator

By Caley Wilson | September 28, 2018

After receiving applications from across the U.S. and more than 20 countries, Stadia Ventures is excited to announce its Fall 2018 cohort for its sports and esports business accelerator.

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What do athletes think of Blinder?

By Caley Wilson | August 28, 2018

While Blinder’s technology is driven by communications managers, the thoughts of athletes have heavily-shaped what we’ve created.

Here David Pocock, Will Genia, Reece Hodge and Michael Hooper – from the Australian national rugby team – share their thoughts on what Blinder does for them and the Qantas Wallabies.

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