Resources for media management
Key tips for managing promotion and protection.
Listening for lessons at BIG SOUND
At the Big Sound music conference in Brisbane last month, 150 hot young acts were strutting their stuff by night and hoping to catch attention and step into brighter lights. Tash Sultana – who is currently on a sold-out US tour – is one who had done just that after performing at Big Sound last year.
Read MoreWhat Michael Morgan and the Cowboys have taught us about opportunity
The best player in the NRL right now started the season as, perhaps, the fourth-best player at his club.
Read MoreHow the America’s Cup champs responded when I dropped them an email
Checking back through old emails this morning, after Emirates Team New Zealand had won the America’s Cup, I was reminded that I reached out to their communications manager, Hamish Hooper, on March 24 last year.
Read MoreVideo: Athletes and mobile phones
When it comes to media phone interviews, which is the higher priority: easy access to talent or the privacy of that talent?
Read MoreMedia relations: Make-up or break-up?
The relationship between the media and celebrity newsmakers has been on a downhill slide for many years.
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Why sports teams must adapt to the new media game
There was a time when it was routine for a journalist to gather up the private phone number of VIPs – and call them directly for a comment or interview whenever they became especially newsworthy.
Read MoreDon’t let technology take your mana
We have a concept in New Zealand known as mana, which we have inherited from Maori culture (Maori are the indigenous people of New Zealand). While there is no direct translation into english, mana has been defined as “authority, control, influence, prestige, power, and also honour”.
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