Resources for multimedia storytellers
Key issues in content production, PR management and broadcasting.
How the America’s Cup champs responded when I dropped them an email
Checking back through old emails this morning, after Emirates Team New Zealand had won the America’s Cup, I was reminded that I reached out to their communications manager, Hamish Hooper, on March 24 last year.Read More
Video: Athletes and mobile phones
When it comes to media phone interviews, which is the higher priority: easy access to talent or the privacy of that talent?Read More
Communications technology minefield – let’s talk our way through it
Media relations: Make-up or break-up?
The relationship between the media and celebrity newsmakers has been on a downhill slide for many years.
Why sports teams must adapt to the new media game
There was a time when it was routine for a journalist to gather up the private phone number of VIPs – and call them directly for a comment or interview whenever they became especially newsworthy.Read More
Don’t let technology take your mana
We have a concept in New Zealand known as mana, which we have inherited from Maori culture (Maori are the indigenous people of New Zealand). While there is no direct translation into english, mana has been defined as “authority, control, influence, prestige, power, and also honour”.Read More
Appreciating the nature of success
A few weeks ago I grabbed my smartphone and wrote down this thought: The people who will thrive and inspire in this age are the ones who – despite all the distractions that compete for their attention – manage to connect with and nurture their greatest gifts and passions.Read More
AFL and the media: An interview with Fremantle’s Luke Morfesse
Fremantle’s media and comms manager, Luke Morfesse, shares some thoughts on handling media requests and why he uses Blinder. By Caley Wilson.Read More