Resources for multimedia storytellers

Key issues in content production, PR management and broadcasting.

How the America’s Cup champs responded when I dropped them an email

By Caley Wilson | June 25, 2017

Checking back through old emails this morning, after Emirates Team New Zealand had won the America’s Cup, I was reminded that I reached out to their communications manager, Hamish Hooper, on March 24 last year.

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Video: Athletes and mobile phones

By Caley Wilson | April 11, 2017

When it comes to media phone interviews, which is the higher priority: easy access to talent or the privacy of that talent?

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Communications technology minefield – let’s talk our way through it

By Ross McConnell | March 14, 2017

My involvement with Blinder (the PR tech startup where I’m a co-founder) has seen me take a deep interest in modern communications technologies, and whether they help or hinder us from communicating with each other appropriately. 

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Media relations: Make-up or break-up?

By Ross McConnell | March 7, 2017

The relationship between the media and celebrity newsmakers has been on a downhill slide for many years.

 

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Why sports teams must adapt to the new media game

By Caley Wilson | December 15, 2016

There was a time when it was routine for a journalist to gather up the private phone number of VIPs – and call them directly for a comment or interview whenever they became especially newsworthy.

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Don’t let technology take your mana

By Ross McConnell | December 1, 2016

We have a concept in New Zealand known as mana, which we have inherited from Maori culture (Maori are the indigenous people of New Zealand).  While there is no direct translation into english, mana has been defined as “authority, control, influence, prestige, power, and also honour”.

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Kieran Foran and the real price of the news

By Caley Wilson | November 10, 2016

A few years ago, when a reporter asked me for Kieran Foran’s mobile number, I passed it on to him. I’d already checked with Kieran if that was OK, but on reflection it was a wrong move.

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Appreciating the nature of success

By Ross McConnell | October 25, 2016

A few weeks ago I grabbed my smartphone and wrote down this thought: The people who will thrive and inspire in this age are the ones who – despite all the distractions that compete for their attention – manage to connect with and nurture their greatest gifts and passions. 

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AFL and the media: An interview with Fremantle’s Luke Morfesse

By Caley Wilson | October 10, 2016

Fremantle’s media and comms manager, Luke Morfesse, shares some thoughts on handling media requests and why he uses Blinder. By Caley Wilson.

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