Resources for multimedia storytellers
Key issues in content production, PR management and broadcasting.
My involvement with Blinder (the PR tech startup where I’m a co-founder) has seen me take a deep interest in modern communications technologies, and whether they help or hinder us from communicating with each other appropriately.
The relationship between the media and celebrity newsmakers has been on a downhill slide for many years.
There was a time when it was routine for a journalist to gather up the private phone number of VIPs – and call them directly for a comment or interview whenever they became especially newsworthy.
We have a concept in New Zealand known as mana, which we have inherited from Maori culture (Maori are the indigenous people of New Zealand). While there is no direct translation into english, mana has been defined as “authority, control, influence, prestige, power, and also honour”.
A few weeks ago I grabbed my smartphone and wrote down this thought: The people who will thrive and inspire in this age are the ones who – despite all the distractions that compete for their attention – manage to connect with and nurture their greatest gifts and passions.
The hunt is constantly on in top-level sport for ways to improve. And as more and more minds have put attention to this space, the concept of ‘marginal gains’ has come into the spotlight.
Fremantle’s media and comms manager, Luke Morfesse, shares some thoughts on handling media requests and why he uses Blinder. By Caley Wilson.