It’s late 2023 and we’re all familiar now with video calls from meetings with work mates or catch-ups with mum. So it’d be natural to assume that video has become the new ‘normal’ for remote media interviews, too, and that phone calls are almost a thing of the past. But that’s not the case in high-performance sport. So, what’s going on?Read More
For almost three years, Emirates Team New Zealand sat on a secret.
A new pedal-powered grinding set-up would be used on their America’s Cup boat, with ‘cyclors’ replacing the traditional shoulder-burning system.Read More
While Blinder’s technology is driven by communications managers, the thoughts of athletes have heavily-shaped what we’ve created.
Here David Pocock, Will Genia, Reece Hodge and Michael Hooper – from the Australian national rugby team – share their thoughts on what Blinder does for them and the Qantas Wallabies.Read More
Naomi Osaka’s decision to skip press conferences at the French Open – and ultimately skip the tournament itself – put a spotlight on the pressures both athletes and the media are under. When powerful stories are shared through the media, it’s a win for all of us. But those stories rarely emerge from press conferences. So, why have so many sporting organisations persisted with them?Read More
Well before Jonah Lomu became rugby’s first global superstar another big, powerful kid from South Auckland had everyone talking. He was David Dixon. And he grew up in my hometown of Pukekohe.Read More
Many journalists have cited unanswered calls as a primary pain point. And, as someone who set up interviews with numerous high-profile sports stars, nothing frustrated me more than redoing all the liaison work.Read More
When we launched our start-up Blinder, one of the first emails I wrote was to Emirates Team New Zealand. I didn’t know how they’d respond – or even if. I didn’t know anyone there. They certainly didn’t know me.Read More