“We want to tell great stories ourselves and through the media, to take everyone further behind the scenes than ever before, and to deeply connect our team with fans, viewers and sponsors.” Nearly every pro and college sports team have goals along the lines of the above. But for the communications professionals behind the headlines,…Read More
Despite rarely leaving his residence, Phil Daly, head of media & PR for the Leeds Rhinos is one of the most productive humans in sport. Phil has tackled content creation barriers by giving his athletes and staff voice as entertainers during the coronavirus lockdown period. Blinder co-founder Caley Wilson catches up with Phil for a…Read More
In July, the U.S. Women’s Soccer team confirmed their status as the best female football team on the planet. Their win in the FIFA World Cup saw them show great fighting qualities not only for the ball, but for equal pay, gender equality and LGBT rights. That prompted Billie Jean King to say that “these…Read More
It was a pleasure to sit down with Miriama Kamo from TVNZ’s Sunday show and chat through why we started Blinder and how it’s helping the media and fans connect with athletes from the NRL to the NCAA.Read More
There’s extra responsibility to respect both the time and privacy of student-athletes. As the name suggests, they’re juggling two very significant roles – and those competing elements can put them under plenty of pressure. The same applies to the communications staff that represent them.Read More
While Blinder’s technology is driven by communications managers, the thoughts of athletes have heavily-shaped what we’ve created.
Here David Pocock, Will Genia, Reece Hodge and Michael Hooper – from the Australian national rugby team – share their thoughts on what Blinder does for them and the Qantas Wallabies.Read More
The last 12 months have kept Andy Seeley on his toes. He’s run athletics communications for the University of Central Florida (UCF), as they’ve experienced unprecedented interest in their unbeaten Knights football team. The Division 1 college went on to proclaim themselves as ‘National Champions’, which did little to settle things down.Read More