Posts by Caley Wilson
The remote media interview checklist for elite sport
Elite sport is the ultimate reality TV show.
You want heroes and villains? Well, sport delivers those relentlessly.
With its extreme pressures and unpredictability, sport has created a perfect production line.
You’re a winner!
You’re a loser!
Week after week. Year after year.
Read MoreWhy video interviews drain your batteries (and why that matters for Athletes & the media)
The ideal situation for athlete/media interviews is face-to-face and one-on-one.
That gives everyone a great chance to truly connect.
(But only if they’re in the exact same spot in the world, at the exact same time. And in 2024, they mostly aren’t.)
Read MorePress conferences are awesome! (Just not for Athletes, Coaches or the media)
For elite sports teams, storytelling fuels deep connections with fans, sponsors and viewers.
But good storytelling rarely comes from press conferences.
So, why do elite sports teams still turn to them so often?
Why does journalism matter?
We’ve all been ‘disrupted’ over the last few years.
But when it comes to professions, journalism might take the cake.
Read MoreHow can women’s sports keep the coverage coming?
It’s a golden moment in time for women’s sport, but with 85% of sports media coverage still focused on men, what can women’s sport do to keep their foot on the media coverage throttle?
Read MorePhone interviews are dead, aren’t they?
It’s late 2023 and we’re all familiar now with video calls from meetings with work mates or catch-ups with mum. So it’d be natural to assume that video has become the new ‘normal’ for remote media interviews, too, and that phone calls are almost a thing of the past. But that’s not the case in high-performance sport. So, what’s going on?
Read MoreTransparency and media management: It’s not always clear-cut
For almost three years, Emirates Team New Zealand sat on a secret.
A new pedal-powered grinding set-up would be used on their America’s Cup boat, with ‘cyclors’ replacing the traditional shoulder-burning system.
Read MoreWhat do athletes think of Blinder?
While Blinder’s technology is driven by communications managers, the thoughts of athletes have heavily-shaped what we’ve created.
Here David Pocock, Will Genia, Reece Hodge and Michael Hooper – from the Australian national rugby team – share their thoughts on what Blinder does for them and the Qantas Wallabies.
Read MoreAthletes and the media: We need to talk
Naomi Osaka’s decision to skip press conferences at the French Open – and ultimately skip the tournament itself – put a spotlight on the pressures both athletes and the media are under. When powerful stories are shared through the media, it’s a win for all of us. But those stories rarely emerge from press conferences. So, why have so many sporting organisations persisted with them?
Read More12 tips for better media relations
The hunt is constantly on in top-level sport for ways to improve. And as more and more minds have put attention to this space, the concept of ‘marginal gains’ has come into the spotlight.
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