Posts by Caley Wilson
How can women’s sports keep the coverage coming?
It’s a golden moment in time for women’s sport, but with 85% of sports media coverage still focused on men, what can women’s sport do to keep their foot on the media coverage throttle?
Read MorePhone interviews are dead, aren’t they?
It’s late 2023 and we’re all familiar now with video calls from meetings with work mates or catch-ups with mum. So it’d be natural to assume that video has become the new ‘normal’ for remote media interviews, too, and that phone calls are almost a thing of the past. But that’s not the case in high-performance sport. So, what’s going on?
Read MoreTransparency and media management: It’s not always clear-cut
For almost three years, Emirates Team New Zealand sat on a secret.
A new pedal-powered grinding set-up would be used on their America’s Cup boat, with ‘cyclors’ replacing the traditional shoulder-burning system.
Read MoreWhat do athletes think of Blinder?
While Blinder’s technology is driven by communications managers, the thoughts of athletes have heavily-shaped what we’ve created.
Here David Pocock, Will Genia, Reece Hodge and Michael Hooper – from the Australian national rugby team – share their thoughts on what Blinder does for them and the Qantas Wallabies.
Read MoreAthletes and the media: We need to talk
Naomi Osaka’s decision to skip press conferences at the French Open – and ultimately skip the tournament itself – put a spotlight on the pressures both athletes and the media are under. When powerful stories are shared through the media, it’s a win for all of us. But those stories rarely emerge from press conferences. So, why have so many sporting organisations persisted with them?
Read More12 tips for better media relations
The hunt is constantly on in top-level sport for ways to improve. And as more and more minds have put attention to this space, the concept of ‘marginal gains’ has come into the spotlight.
Read MoreFrom half a world away, Blinder hits home
Well before Jonah Lomu became rugby’s first global superstar another big, powerful kid from South Auckland had everyone talking. He was David Dixon. And he grew up in my hometown of Pukekohe.
Read MoreWhy wouldn’t you record all your media interviews? NFL quarterback Aaron Rodgers wants to know
Aaron Rodgers sets records in every game he plays. He also records all his interviews. And he’s curious why other athletes, and anyone who talks with the media don’t.
Read MoreNever reschedule a media interview again
Many journalists have cited unanswered calls as a primary pain point. And, as someone who set up interviews with numerous high-profile sports stars, nothing frustrated me more than redoing all the liaison work.
Read MoreAnother trophy for the mantel!
When we launched our start-up Blinder, one of the first emails I wrote was to Emirates Team New Zealand. I didn’t know how they’d respond – or even if. I didn’t know anyone there. They certainly didn’t know me.
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