Posts by Caley Wilson
From half a world away, Blinder hits home
Well before Jonah Lomu became rugby’s first global superstar another big, powerful kid from South Auckland had everyone talking. He was David Dixon. And he grew up in my hometown of Pukekohe.
Read MoreAthletes and the media: We need to talk
Naomi Osaka’s decision to skip press conferences at the French Open – and ultimately skip the tournament itself – put a spotlight on the pressures both athletes and the media are under. When powerful stories are shared through the media, it’s a win for all of us. But those stories rarely emerge from press conferences. So, why have so many sporting organisations persisted with them?
Read MoreWhy wouldn’t you record all your media interviews? NFL quarterback Aaron Rodgers wants to know
Aaron Rodgers sets records in every game he plays. He also records all his interviews. And he’s curious why other athletes, and anyone who talks with the media don’t.
Read MoreNever reschedule a media interview again
Many journalists have cited unanswered calls as a primary pain point. And, as someone who set up interviews with numerous high-profile sports stars, nothing frustrated me more than redoing all the liaison work.
Read MoreAnother trophy for the mantel!
When we launched our start-up Blinder, one of the first emails I wrote was to Emirates Team New Zealand. I didn’t know how they’d respond – or even if. I didn’t know anyone there. They certainly didn’t know me.
Read More11 reasons competitive PR & content teams prefer Blinder
“We want to tell great stories ourselves and through the media, to take everyone further behind the scenes than ever before, and to deeply connect our team with fans, viewers and sponsors.” Nearly every pro and college sports team have goals along the lines of the above. But for the communications professionals behind the headlines,…
Read MoreScott Styris Joins The Other Side
Cricket extraordinaire Scott Styris joins Blinder co-founder Caley Wilson for this special edition of The Other Side.
Read MoreServing rugby’s hungriest audience from the couch: Phil Daly of the Leeds Rhinos
Despite rarely leaving his residence, Phil Daly, head of media & PR for the Leeds Rhinos is one of the most productive humans in sport. Phil has tackled content creation barriers by giving his athletes and staff voice as entertainers during the coronavirus lockdown period. Blinder co-founder Caley Wilson catches up with Phil for a…
Read MoreHow Do the World’s Best Teams Tackle Innovation?
In July, the U.S. Women’s Soccer team confirmed their status as the best female football team on the planet. Their win in the FIFA World Cup saw them show great fighting qualities not only for the ball, but for equal pay, gender equality and LGBT rights. That prompted Billie Jean King to say that “these…
Read MoreTVNZ’s Sunday Innovate: Blind calling
It was a pleasure to sit down with Miriama Kamo from TVNZ’s Sunday show and chat through why we started Blinder and how it’s helping the media and fans connect with athletes from the NRL to the NCAA.
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