Emirates Team New Zealand wins the 36th America's Cup

When we launched our start-up Blinder, one of the first emails I wrote was to Emirates Team New Zealand. I didn’t know how they’d respond – or even if. I didn’t know anyone there. They certainly didn’t know me.

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“We want to tell great stories ourselves and through the media, to take everyone further behind the scenes than ever before, and to deeply connect our team with fans, viewers and sponsors.” Nearly every pro and college sports team have goals along the lines of the above. But for the communications professionals behind the headlines,…

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In July, the U.S. Women’s Soccer team confirmed their status as the best female football team on the planet. Their win in the FIFA World Cup saw them show great fighting qualities not only for the ball, but for equal pay, gender equality and LGBT rights. That prompted Billie Jean King to say that “these…

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There’s extra responsibility to respect both the time and privacy of student-athletes. As the name suggests, they’re juggling two very significant roles – and those competing elements can put them under plenty of pressure. The same applies to the communications staff that represent them.

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