While Blinder’s technology is driven by communications managers, the thoughts of athletes have heavily-shaped what we’ve created.
Here David Pocock, Will Genia, Reece Hodge and Michael Hooper – from the Australian national rugby team – share their thoughts on what Blinder does for them and the Qantas Wallabies.Read More
Naomi Osaka’s decision to skip press conferences at the French Open – and ultimately skip the tournament itself – put a spotlight on the pressures both athletes and the media are under. When powerful stories are shared through the media, it’s a win for all of us. But those stories rarely emerge from press conferences. So, why have so many sporting organisations persisted with them?Read More
Well before Jonah Lomu became rugby’s first global superstar another big, powerful kid from South Auckland had everyone talking. He was David Dixon. And he grew up in my hometown of Pukekohe.Read More
Many journalists have cited unanswered calls as a primary pain point. And, as someone who set up interviews with numerous high-profile sports stars, nothing frustrated me more than redoing all the liaison work.Read More
When we launched our start-up Blinder, one of the first emails I wrote was to Emirates Team New Zealand. I didn’t know how they’d respond – or even if. I didn’t know anyone there. They certainly didn’t know me.Read More
“We want to tell great stories ourselves and through the media, to take everyone further behind the scenes than ever before, and to deeply connect our team with fans, viewers and sponsors.” Nearly every pro and college sports team have goals along the lines of the above. But for the communications professionals behind the headlines,…Read More
Despite rarely leaving his residence, Phil Daly, head of media & PR for the Leeds Rhinos is one of the most productive humans in sport. Phil has tackled content creation barriers by giving his athletes and staff voice as entertainers during the coronavirus lockdown period. Blinder co-founder Caley Wilson catches up with Phil for a…Read More