Founder Story - Caley Wilson

I got a head start when it came to thinking about remote media interviews.

For starters, I’m from New Zealand - and New Zealand does a great job of being ‘remote‘. Then my dad was a pioneering journalist, who later ran journalism training in NZ, while my big sister became a radio producer.

I managed media relations for New Zealand Rugby League - and worked alongside athletes like Sonny Bill Williams and Benji Marshall - as well as supported leading netballers, with Maria Folau to teenage girls under my duty of care.

It was a minefield and everything could change in a heartbeat.

I wanted to do a great job of providing remote media access to my athletes and getting their stories told. But I didn’t think that should be at the expense of their privacy by me circulating their personal contact details.

It was from that vantage point, and friction, that Blinder emerged.

Our investors include former international athletes and the US-based Stadia Ventures, while we also work closely with Dan Martell’s SaaS Academy.

Blinder now supports innovative communications and media teams behind some of the world’s leading sports, entertainment and public sector brands.