“What if athletes could receive calls, on their personal mobiles, without sharing their number with the caller?"
FORMER MEDIA MANAGER
NZ RUGBY LEAGUE & NORTHERN MYSTICS NETBALL
A conversation between Caley Wilson and his old mate (and former junior swimming rival) Ross McConnell - where Caley shared his 'blind call' idea mentioned above - was the spark that led to Blinder’s formation.
CALEY WILSON, BLINDER CO-FOUNDER
When I was the media manager of the New Zealand Rugby League team, there was significant media interest in my athletes. But the players were scattered across teams in New Zealand, Australia and England. To maximise coverage, a lot of media interviews needed to happen by phone. But what was the best way to connect everyone?
Sharing the personal mobile numbers of the athletes meant I was rolling the dice with their privacy. With worldwide media disruption and increased attention on player welfare, that didn’t sit well with me. But arranging calls without compromising privacy meant all sorts of rigmarole and inefficiencies for everyone involved.
So I started talking to my industry peers to see how they were solving the problem. From professional sport to entertainment to politics – and from Melbourne to London to Los Angeles – similar frustrations emerged.
There had to be a better way.
ROSS MCCONNELL, BLINDER CO-FOUNDER & CEO
"Receive calls on your own mobile phone without sharing your number with the caller? It’s such a simple proposition, someone must be doing it already." That was my first thought when Caley told me about his idea. My next thought was: “That’s definitely something I’d use."
I’m no sports star, but I do believe that modern communications have become too invasive and distracting. And (to geek-out on you just a little) we’re far too inclined to use ‘asynchronous' communications - like email and messaging - in situations where a good old-fashioned phone conversation is more appropriate.
But there are few things more distracting than a phone call when you’re focused on something else. And when we share our phone numbers we lose control over who can call us and when. The only way to fix that - as many high-profile people will attest - is to change your number.
There simply had to be a better way.
Blinder is based in New Zealand.
There are 4.7million people here and they have a reputation for climbing mountains (Sir Ed Hillary was first up Mt Everest), winning running races (three Olympic 1,500m champs), beating everyone at rugby (All Blacks), singing proper songs (like Lorde and Neil Finn), singing proper silly songs (like Flight of the Conchords), directing movies (like Peter Jackson, Jane Campion and Taika Waititi) and making boats go real fast.
It's a stimulating spot for a sports and entertainment start-up.
We work out of ClearPoint House in Auckland, where we have front row seats for the 2021 America’s Cup.
“A technological innovation that is sweeping the sports and entertainment industries.”
Sydney Morning Herald
“Everybody is a winner out of this."
National Business Review
“A new way of giving media 'controlled access' to the fashionable and famous.”
The New Zealand Herald
“Superphone, Twilio and even Google Numbers... none of these have the same level of control and privacy.”
21 reasons to choose Blinder
SUBSCRIBE TO BLINDER'S COMMUNITY NEWSLETTER
Receive news about the latest and greatest product uses and processes from our clients, plus Blinder updates, straight to your inbox.
JOIN THE BLINDER HUDDLE