Resources for multimedia storytellers

Key issues in content production, PR management and broadcasting.

Disrupting Media to Create Accessibility | Sports Tech Feed

By blinderhq | February 3, 2020

Listen to the interview on Sports Tech Feed or using the player above. As the communications manager of New Zealand Rugby League, Caley Wilson was frustrated with what he saw as huge limitations around how teams and leagues could make their athletes accessible and get their stories told. So he co-founded Blinder to unlock the…

Productivity Hacks from Sports Technology Leaders

By blinderhq | January 27, 2020

How are you doing on that New Year’s Resolution? Us, too. Never fear. Benjamin Penkert, founder of SportsTechX, will motivate you to get back on track with his compilation of productivity hacks he’s distilled from a year’s worth of podcast interviews. Read the Full Article Among the voices is our own co-founder, Caley Wilson. Here’s…

Blinder Featured in UK Business Tech Magazine

By blinderhq | January 15, 2020

“If you wanted to speak with the coach or one of the players, that was me standing outside a hotel room handing a phone over. It wiped me out. And it made me a big bottleneck for my organisation.” That was Blinder co-founder Caley Wilson’s former life in sports PR and the impetus for the…

The Critical Flaw in Your Content Marketing Strategy, Part 2: You Don’t Have a Distribution Plan

By Jared Thompson | December 6, 2019

Your distribution plan, or lack thereof, is the fundamental decider of whether your content strategy creates wins or wastes. Most product marketers abide by an 80/20 rule where 20 percent of the time is spent creating the product and 80 percent is used promoting it. Without a doubt, most content marketers fail to apply this decree.

How Do the World’s Best Teams Tackle Innovation?

By Caley Wilson | September 20, 2019

In July, the U.S. Women’s Soccer team confirmed their status as the best female football team on the planet. Their win in the FIFA World Cup saw them show great fighting qualities not only for the ball, but for equal pay, gender equality and LGBT rights. That prompted Billie Jean King to say that “these…

sports fan cheering

The Critical Flaw in Your Content Marketing Strategy, Part 1: Creating for Your Best Customers

By Jared Thompson | August 17, 2019

Hop on your favorite social media feed and scroll through the posts of a competitor. Does the content emotionally connect with you? Probably not. Most creatives in sports and entertainment focus their time on crafting content to engage their most familiar customers. And that’s a problem.

person reading newspaper

7 Things Collegiate Athletic Directors Wish Their PR Teams Did Better

By Jared Thompson | July 9, 2019

I took the opportunity of waiting in the long lines of the lobby Starbucks to ask a dozen collegiate athletics directors their thoughts about the top three areas their communications staff should strive to improve in the next 12 months.

Bullpen Q&A with Caley Wilson

By blinderhq | April 2, 2019

In this Q&A for Bullpen, Clint Vojdinoski asks Caley Wilson about why Blinder got started and how it’s changing the landscape for high-performance communications teams.

TVNZ’s Sunday Innovate: Blind calling

By Caley Wilson | March 31, 2019

It was a pleasure to sit down with Miriama Kamo from TVNZ’s Sunday show and chat through why we started Blinder and how it’s helping the media and fans connect with athletes from the NRL to the NCAA.

Why I joined Blinder

By Jared Thompson | January 22, 2019

I didn’t need a job, but when Ross McConnell’s number illuminated my screen, I secretly hoped he might ask me to join the company he co-founded.