Posts by Jared Thompson

7 Things Collegiate Athletic Directors Wish Their PR Teams Did Better

NACDA has come and gone for another year and the collegiate sports world turns its attention to incorporating what they learned into strategies for the next academic year.
I took the opportunity of waiting in the long lines of the lobby Starbucks to ask a dozen collegiate athletics directors their thoughts about the top three areas their communications staff should strive to improve in the next 12 months.

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