Resources for multimedia storytellers
Key issues in content production, PR management and broadcasting.
Blinder joins Stadia Ventures accelerator
After receiving applications from across the U.S. and more than 20 countries, Stadia Ventures is excited to announce its Fall 2018 cohort for its sports and esports business accelerator.
Read MoreAndy Seeley: The unbeaten UCF Knights, Shaquem Griffin and CoSIDA
The last 12 months have kept Andy Seeley on his toes. He’s run athletics communications for the University of Central Florida (UCF), as they’ve experienced unprecedented interest in their unbeaten Knights football team. The Division 1 college went on to proclaim themselves as ‘National Champions’, which did little to settle things down.
Read MoreFinalist in ANZ Sports Tech awards
We’re proud to announce that Blinder is a finalist in the inaugural Australia and New Zealand Sports Technology Awards (ANZSTA).
Read MoreMatthew Syed and ‘You Are Awesome’
When he was eight, Matthew Syed’s parents bought him and his big brother a full-size table tennis table. Fortunately, the family had a garage which was big enough to fit both the Super Deluxe 1000 and the increasingly competitive boys. Having a table and a big brother were just a couple of the advantages that Matthew enjoyed on his path to becoming a British table tennis champion.
Read More21 reasons sports teams choose Blinder
PR managers in pro sport have faced a tough choice until recently.
When arranging media phone interviews, they’ve either had to share the personal numbers of their athletes and coaches – without being too sure where those numbers are ending up – or they’ve had to put a whole lot of extra resource into providing access without distributing numbers.
They now have a third option – and it’s changed the game. Let’s take a look at how:
New Blinder website launched
The thoughts of a number of our clients – who represent Olympic champions to Grammy winners – take centre stage on the all-new Blinder website. The site is heavily sporting in flavour, with a healthy rock ‘n’ roll swagger, too.
Read MoreVideo didn’t kill the radio star. How come?
In 1978, when The Buggles wrote Video Killed The Radio Star, they would have been pretty confident about their crystal ball. The launch of MTV in 1981 was seen as a further nail in radio’s coffin.
Read MoreMy ‘run-in’ with Sir Murray Halberg
“Back in line, please, Hadlee.”
“Shelford, I’d really appreciate if you’d stay beside your teammates just a little longer.”
Yep, that was Richard and Buck. And it was me – just out of university – trying to keep the greatest ever assembly of New Zealand’s athletes in the correct order as they were welcomed, by announcers and TV cameras, into the New Zealand Sports Champion of the Century awards.
Read MoreMusic Ally review of Blinder
The London-based Music Ally is one of the big players in the music/tech space. They work with all the major record labels, as well as the likes of Spotify and Google. Their Sandbox digital music marketing report recently shone a spotlight on Blinder.
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