Blinder | Blog

Media, sports & entertainment communications news

We discuss key issues in content production, PR management and broadcasting, meet storytelling innovators, and share insights from our clients around the globe.

Why sports teams must adapt to the new media game

By Caley Wilson | December 15, 2016

There was a time when it was routine for a journalist to gather up the private phone number of VIPs – and call them directly for a comment or interview whenever they became especially newsworthy.

Don’t let technology take your mana

By Ross McConnell | December 1, 2016

We have a concept in New Zealand known as mana, which we have inherited from Maori culture (Maori are the indigenous people of New Zealand). While there is no direct translation into english, mana has been defined as “authority, control, influence, prestige, power, and also honour”.

Kieran Foran and the real price of the news

By Caley Wilson | November 10, 2016

A few years ago, when a reporter asked me for Kieran Foran’s mobile number, I passed it on to him. I’d already checked with Kieran if that was OK, but on reflection it was a wrong move.

Appreciating the nature of success

By Ross McConnell | October 25, 2016

A few weeks ago I grabbed my smartphone and wrote down this thought: The people who will thrive and inspire in this age are the ones who – despite all the distractions that compete for their attention – manage to connect with and nurture their greatest gifts and passions.

12 tips for better media relations in pro sport

By Caley Wilson | October 19, 2016

The hunt is constantly on in top-level sport for ways to improve. And as more and more minds have put attention to this space, the concept of ‘marginal gains’ has come into the spotlight.