Resources for multimedia storytellers

Key issues in content production, PR management and broadcasting.

Power up your mobile storytelling mastery.
Add our monthly newsletter to your inbox.

    The Killers and Macklemore give plenty to grand finals in Australia

    By Caley Wilson | October 4, 2017

    When music and sport combine, powerful things can happen – as those at both the AFL and NRL grand finals found out over the weekend.

    Continue reading

    Listening for lessons at BIG SOUND

    By Caley Wilson | October 3, 2017

    At the Big Sound music conference in Brisbane last month, 150 hot young acts were strutting their stuff by night and hoping to catch attention and step into brighter lights. Tash Sultana – who is currently on a sold-out US tour – is one who had done just that after performing at Big Sound last year.

    Continue reading

    What Michael Morgan and the Cowboys have taught us about opportunity

    By Caley Wilson | September 28, 2017

    The best player in the NRL right now started the season as, perhaps, the fourth-best player at his club.

    Continue reading

    Transparency and media management: It’s not always clear-cut

    By Caley Wilson | September 1, 2017

    Being open and honest is always the best policy – except when it isn’t. And when it comes to media management in professional sport, that can be quite often.

    Continue reading

    How the America’s Cup champs responded when I dropped them an email

    By Caley Wilson | June 25, 2017

    Checking back through old emails this morning, after Emirates Team New Zealand had won the America’s Cup, I was reminded that I reached out to their communications manager, Hamish Hooper, on March 24 last year.

    Continue reading

    Video: Athletes and mobile phones

    By Caley Wilson | April 11, 2017

    When it comes to media phone interviews, which is the higher priority: easy access to talent or the privacy of that talent?

    Continue reading

    Communications technology minefield – let’s talk our way through it

    By Ross McConnell | March 14, 2017

    My involvement with Blinder (the PR tech startup where I’m a co-founder) has seen me take a deep interest in modern communications technologies, and whether they help or hinder us from communicating with each other appropriately. 

    Continue reading

    Media relations: Make-up or break-up?

    By Ross McConnell | March 7, 2017

    The relationship between the media and celebrity newsmakers has been on a downhill slide for many years.

     

    Continue reading

    Why sports teams must adapt to the new media game

    By Caley Wilson | December 15, 2016

    There was a time when it was routine for a journalist to gather up the private phone number of VIPs – and call them directly for a comment or interview whenever they became especially newsworthy.

    Continue reading

    Don’t let technology take your mana

    By Ross McConnell | December 1, 2016

    We have a concept in New Zealand known as mana, which we have inherited from Maori culture (Maori are the indigenous people of New Zealand).  While there is no direct translation into english, mana has been defined as “authority, control, influence, prestige, power, and also honour”.

    Continue reading

    Kieran Foran and the real price of the news

    By Caley Wilson | November 10, 2016

    A few years ago, when a reporter asked me for Kieran Foran’s mobile number, I passed it on to him. I’d already checked with Kieran if that was OK, but on reflection it was a wrong move.

    Continue reading

    Appreciating the nature of success

    By Ross McConnell | October 25, 2016

    A few weeks ago I grabbed my smartphone and wrote down this thought: The people who will thrive and inspire in this age are the ones who – despite all the distractions that compete for their attention – manage to connect with and nurture their greatest gifts and passions. 

    Continue reading

    12 tips for better media relations in pro sport

    By Caley Wilson | October 19, 2016

    The hunt is constantly on in top-level sport for ways to improve. And as more and more minds have put attention to this space, the concept of ‘marginal gains’ has come into the spotlight.

    Continue reading

    AFL and the media: An interview with Fremantle’s Luke Morfesse

    By Caley Wilson | October 10, 2016

    Fremantle’s media and comms manager, Luke Morfesse, shares some thoughts on handling media requests and why he uses Blinder. By Caley Wilson.

    Continue reading