Insights & advice for smarter media management

Athletes and the media: We need to talk

By Caley Wilson | June 16, 2022

Naomi Osaka’s decision to skip press conferences at the French Open – and ultimately skip the tournament itself – put a spotlight on the pressures both athletes and the media are under. When powerful stories are shared through the media, it’s a win for all of us. But those stories rarely emerge from press conferences. So, why have so many sporting organisations persisted with them?

12 tips for better media relations

By Caley Wilson | May 16, 2022

The hunt is constantly on in top-level sport for ways to improve. And as more and more minds have put attention to this space, the concept of ‘marginal gains’ has come into the spotlight.

From half a world away, Blinder hits home

By Caley Wilson | October 29, 2021

Well before Jonah Lomu became rugby’s first global superstar another big, powerful kid from South Auckland had everyone talking. He was David Dixon. And he grew up in my hometown of Pukekohe.

The best of the best

By Caley Wilson | October 26, 2021

The New Zealand women’s rugby sevens team has won a prestigious award, recognising them as the best female team to compete at the Tokyo Olympic Games.

Newsrewired workshop: Mastering the remote interview

By Caley Wilson | October 20, 2021

Remote interviews, when done well, can work wonders for a busy newsroom looking for high-quality content. That is where Blinder comes in, a platform which allows journalists to coordinate interviews, capture multimedia content and create great stories – all without any party needing new software or skills.

Is it time to retire the press conference?

By Caley Wilson | September 10, 2021

Is it time for the press conference to retire? By Jared Thompson | Sept. 16, 2021 It’s noon on Monday; time for a free lunch. That’s what weekly football team press conferences felt like when I was working in the University of Oklahoma’s athletics department. Being a championship contender year after year meant nearly three…

What is the metaverse and are we already living in it?

By Caley Wilson | September 3, 2021

Ever commuted in a self-driving Tesla? Slightly meta. Owned an NFT or cryptocurrency? Very meta. Played Minecraft or Fortnite? Your virtually meta. Conducted a business transaction using only Bitcoin, Zoom and Dropbox? Metaverse.

How to successfully onboard new software in your organization

By Caley Wilson | August 20, 2021

Organizations are always evolving. As new technologies, employees and challenges emerge, it becomes essential to review and modify processes that foster collaboration, execution and efficiency. Many times, adopting new software can enhance workflows but it comes with the challenge of gaining acceptance and use among your employees in a systematic and useful way.

Our favorite 2020 Olympics moments

By Caley Wilson | August 18, 2021

The 2020 Olympic Games did not fail to provide remarkable and significant moments that we will always remember. Here were a few of our favorites from connections made by the Olympic Channel for their array of storytelling from the past few months.