Sports & entertainment comms blog
We discuss key communications issues in sports and entertainment, meet communicators getting rich stories told, and share insights from our clients around the globe.
What Michael Morgan and the Cowboys have taught us about opportunity
The best player in the NRL right now started the season as, perhaps, the fourth-best player at his club.
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Transparency and media management: It’s not always clear-cut
Being open and honest is always the best policy – except when it isn’t. And when it comes to media management in professional sport, that can be quite often.
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How the America’s Cup champs responded when I dropped them an email
Checking back through old emails this morning, after Emirates Team New Zealand had won the America’s Cup, I was reminded that I reached out to their communications manager, Hamish Hooper, on March 24 last year.
Read MoreVideo: Athletes and mobile phones
When it comes to media phone interviews, which is the higher priority: easy access to talent or the privacy of that talent?
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Media relations: Make-up or break-up?
The relationship between the media and celebrity newsmakers has been on a downhill slide for many years.
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Why sports teams must adapt to the new media game
There was a time when it was routine for a journalist to gather up the private phone number of VIPs – and call them directly for a comment or interview whenever they became especially newsworthy.
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Don’t let technology take your mana
We have a concept in New Zealand known as mana, which we have inherited from Maori culture (Maori are the indigenous people of New Zealand). While there is no direct translation into english, mana has been defined as “authority, control, influence, prestige, power, and also honour”.
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Kieran Foran and the real price of the news
A few years ago, when a reporter asked me for Kieran Foran’s mobile number, I passed it on to him. I’d already checked with Kieran if that was OK, but on reflection it was a wrong move.
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Appreciating the nature of success
A few weeks ago I grabbed my smartphone and wrote down this thought: The people who will thrive and inspire in this age are the ones who – despite all the distractions that compete for their attention – manage to connect with and nurture their greatest gifts and passions.
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12 tips for better media relations in pro sport
The hunt is constantly on in top-level sport for ways to improve. And as more and more minds have put attention to this space, the concept of ‘marginal gains’ has come into the spotlight.
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AFL and the media: An interview with Fremantle’s Luke Morfesse
Fremantle’s media and comms manager, Luke Morfesse, shares some thoughts on handling media requests and why he uses Blinder. By Caley Wilson.
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