Insights & advice for smarter media management
Raising the bar: How Blinder helped the Crusaders set a new standard
Here’s how the current Super Rugby champions identified an emerging issue and turned it into an opportunity to raise their already world-class standards.
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The hidden battle between media access and athlete well-being.
A reporter asked me for Kieran Foran’s mobile number.
I handed it over. And I’ve regretted it since.
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Shaun Johnson was homesick. In Auckland his hometown
The first time I met Shaun Johnson was in camp with the 𝗡𝗲𝘄 𝗭𝗲𝗮𝗹𝗮𝗻𝗱 𝗿𝘂𝗴𝗯𝘆 𝗹𝗲𝗮𝗴𝘂𝗲 team.
He was the hot-stepping new kid on the scene. I filled the less hot role of the team’s media manager.
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The remote media interview checklist for elite sport
Elite sport is the ultimate reality TV show.
You want heroes and villains? Well, sport delivers those relentlessly.
With its extreme pressures and unpredictability, sport has created a perfect production line.
You’re a winner!
You’re a loser!
Week after week. Year after year.
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Did you inherit restrictive or reckless media interview practices?
Chances are incredibly high that you’ve inherited remote media interview practices that are restrictive or reckless.
Don’t feel bad about that. (At one stage, they were the only options going).
But which one did you get?
Stick with me for a minute and you’ll have your answer.
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How to do 20 one-on-one media interviews in an hour (badly)
With the New Zealand Rugby League team, we’d do 20 remote, one-on-one media interviews in an hour.
Here’s why and how.
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Australian privacy reforms to redefine athlete-media dynamics
This paper was researched and written by Francis Awaritefe (Lawyer) and Mat Jessep (Principal Lawyer) and it outlines the major elements of the Australian privacy landscape that sporting organisations need to be aware of to manage and mitigate increasing risks.
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Kiwis at the Olympics
During the Olympics, we all look out for ‘our’ athletes, but we don’t know much about ‘their’ ones.
So, as an international gesture of goodwill on behalf of New Zealand, here’s a 2-min guide to ‘Kiwis at the Olympics’.
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Are sports media managers society’s most match-fit?
Elite sport has the odds stacked in its favour when it comes to spotting breakthroughs in high performance media management.
Here’s why the circumstances surrounding sport give its media managers a strong argument for being society’s most match-fit.
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