Insights & advice for smarter media management
Can I have my attention, please? My personal battle with ADDs
I had a birthday in October, which a few of my mates described as “half-time”. It’s a sporting reference apparently (soccer to be specific), and a fairly sobering one to boot. It’s left me quietly hoping that I get to play the full 90, but also focused on playing really well in the first part of the second half.
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What happens when athletes just tell their own stories?
When Kevin Durant announced he was leaving the Oklahoma City Thunder to join the Golden State Warriors, he didn’t do so via a press conference or ESPN or the Golden State Warriors.
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One-on-one with a former PR director of Sony Music
As a former director of Sony Music Australia – following roles at Warner Music, Festival Mushroom Records and EMI – Frank Varasso knows music publicity well. He’s worked with artists from Prince to Usher, and Armin van Buuren to Sia.
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The Killers and Macklemore give plenty to grand finals in Australia
When music and sport combine, powerful things can happen – as those at both the AFL and NRL grand finals found out over the weekend.
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Listening for lessons at BIG SOUND
At the Big Sound music conference in Brisbane last month, 150 hot young acts were strutting their stuff by night and hoping to catch attention and step into brighter lights. Tash Sultana – who is currently on a sold-out US tour – is one who had done just that after performing at Big Sound last year.
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What Michael Morgan and the Cowboys have taught us about opportunity
The best player in the NRL right now started the season as, perhaps, the fourth-best player at his club.
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How the America’s Cup champs responded when I dropped them an email
Checking back through old emails this morning, after Emirates Team New Zealand had won the America’s Cup, I was reminded that I reached out to their communications manager, Hamish Hooper, on March 24 last year.
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Video: Athletes and mobile phones
When it comes to media phone interviews, which is the higher priority: easy access to talent or the privacy of that talent?
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