Insights & advice for smarter media management
Rethinking journalism: Beyond the obsession with ‘hard questions’
Media interviewers need to ask the hard questions!
Or so we’re told.
But what if there’s a better approach?
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Why video interviews drain your batteries (and why that matters for Athletes & the media)
The ideal situation for athlete/media interviews is face-to-face and one-on-one.
That gives everyone a great chance to truly connect.
(But only if they’re in the exact same spot in the world, at the exact same time. And in 2024, they mostly aren’t.)
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Press conferences are awesome! (Just not for Athletes, Coaches or the media)
For elite sports teams, storytelling fuels deep connections with fans, sponsors and viewers.
But good storytelling rarely comes from press conferences.
So, why do elite sports teams still turn to them so often?
Why does journalism matter?
We’ve all been ‘disrupted’ over the last few years.
But when it comes to professions, journalism might take the cake.
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How can women’s sports keep the coverage coming?
It’s a golden moment in time for women’s sport, but with 85% of sports media coverage still focused on men, what can women’s sport do to keep their foot on the media coverage throttle?
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Phone interviews are dead, aren’t they?
It’s late 2023 and we’re all familiar now with video calls from meetings with work mates or catch-ups with mum. So it’d be natural to assume that video has become the new ‘normal’ for remote media interviews, too, and that phone calls are almost a thing of the past. But that’s not the case in high-performance sport. So, what’s going on?
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8 easy ways to improve the quality of your video calls
A little preparation and care can make a huge difference in the quality of your video interviews. Here are 8 ways to make your video calls the highest quality possible.
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Transparency and media management: It’s not always clear-cut
For almost three years, Emirates Team New Zealand sat on a secret.
A new pedal-powered grinding set-up would be used on their America’s Cup boat, with ‘cyclors’ replacing the traditional shoulder-burning system.
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What do athletes think of Blinder?
While Blinder’s technology is driven by communications managers, the thoughts of athletes have heavily-shaped what we’ve created.
Here David Pocock, Will Genia, Reece Hodge and Michael Hooper – from the Australian national rugby team – share their thoughts on what Blinder does for them and the Qantas Wallabies.
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