Archive for February 2024
Why video interviews drain your batteries (and why that matters for Athletes & the media)
The ideal situation for athlete/media interviews is face-to-face and one-on-one.
That gives everyone a great chance to truly connect.
(But only if they’re in the exact same spot in the world, at the exact same time. And in 2024, they mostly aren’t.)
Read MorePress conferences are awesome! (Just not for Athletes, Coaches or the media)
For elite sports teams, storytelling fuels deep connections with fans, sponsors and viewers.
But good storytelling rarely comes from press conferences.
So, why do elite sports teams still turn to them so often?
Why does journalism matter?
We’ve all been ‘disrupted’ over the last few years.
But when it comes to professions, journalism might take the cake.
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