When he was eight, Matthew Syed’s parents bought him and his big brother a full-size table tennis table. Fortunately, the family had a garage which was big enough to fit both the Super Deluxe 1000 and the increasingly competitive boys. Having a table and a big brother were just a couple of the advantages that Matthew enjoyed on his path to becoming a British table tennis champion.

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PR managers in pro sport have faced a tough choice until recently.
When arranging media phone interviews, they’ve either had to share the personal numbers of their athletes and coaches – without being too sure where those numbers are ending up – or they’ve had to put a whole lot of extra resource into providing access without distributing numbers.
They now have a third option – and it’s changed the game. Let’s take a look at how:

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Need to schedule calls while you’re courtside after training? Or on the tour bus between gigs?

The Blinder mobile app might soon be your new best friend. It’s just been released into the App Store and Google Play and it makes booking a call through Blinder even easier.

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The thoughts of a number of our clients – who represent Olympic champions to Grammy winners – take centre stage on the all-new Blinder website. The site is heavily sporting in flavour, with a healthy rock ‘n’ roll swagger, too.

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“Back in line, please, Hadlee.”

“Shelford, I’d really appreciate if you’d stay beside your teammates just a little longer.”

Yep, that was Richard and Buck. And it was me – just out of university – trying to keep the greatest ever assembly of New Zealand’s athletes in the correct order as they were welcomed, by announcers and TV cameras, into the New Zealand Sports Champion of the Century awards.

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The London-based Music Ally is one of the big players in the music/tech space. They work with all the major record labels, as well as the likes of Spotify and Google. Their Sandbox digital music marketing report recently shone a spotlight on Blinder.

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When you’ve got 15,000kms of coastline, can regularly deliver four seasons in one day, and your biggest city is the ‘City of Sails’, you’d hope to produce a decent sailor or two. Fortunately, that is the case in New Zealand – and the pinnacle event for those sailors is the America’s Cup. Every four years, it’s a real big deal for the country.

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While publicists are mostly using Blinder to provide phone access to the media, fans are now getting in on the act. With audio of these conversations able to be captured, and shared with other fans on social media, it’s changing the rules around fan engagement.

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