Blinder

Posts by Caley Wilson

New Blinder website launched

The thoughts of a number of our clients – who represent Olympic champions to Grammy winners – take centre stage on the all-new Blinder website. The site is heavily sporting in flavour, with a healthy rock ‘n’ roll swagger, too.

Read More

My ‘run-in’ with Sir Murray Halberg

“Back in line, please, Hadlee.”

“Shelford, I’d really appreciate if you’d stay beside your teammates just a little longer.”

Yep, that was Richard and Buck. And it was me – just out of university – trying to keep the greatest ever assembly of New Zealand’s athletes in the correct order as they were welcomed, by announcers and TV cameras, into the New Zealand Sports Champion of the Century awards.

Read More

Music Ally review of Blinder

The London-based Music Ally is one of the big players in the music/tech space. They work with all the major record labels, as well as the likes of Spotify and Google. Their Sandbox digital music marketing report recently shone a spotlight on Blinder.

Read More

Q&A with the America’s Cup champs

When you’ve got 15,000kms of coastline, can regularly deliver four seasons in one day, and your biggest city is the ‘City of Sails’, you’d hope to produce a decent sailor or two. Fortunately, that is the case in New Zealand – and the pinnacle event for those sailors is the America’s Cup. Every four years, it’s a real big deal for the country.

Read More

What if fans could call talent directly?

While publicists are mostly using Blinder to provide phone access to the media, fans are now getting in on the act. With audio of these conversations able to be captured, and shared with other fans on social media, it’s changing the rules around fan engagement.

Read More

Listening for lessons at BIG SOUND

At the Big Sound music conference in Brisbane last month, 150 hot young acts were strutting their stuff by night and hoping to catch attention and step into brighter lights. Tash Sultana – who is currently on a sold-out US tour – is one who had done just that after performing at Big Sound last year.

Read More