When we launched our start-up, Blinder, one of the first emails I wrote was to Emirates Team New Zealand. I didn’t know how they’d respond – or even if. I didn't know anyone there. They certainly didn't know me.
That afternoon, though, they replied. And not long after they were trialling the tech I’d shown them.
Today, on the water just outside our Auckland office, Emirates Team NZ retained the America’s Cup. And our tech start-up raised a glass to one of our longest-standing clients.
Here's a little personal insight, that I first shared after ETNZ claimed the Cup in 2017, into the culture behind a world-class sporting operation.
Checking back through old emails this morning, after Emirates Team New Zealand had won the America’s Cup, I was reminded that I reached out to their communications manager, Hamish Hooper, on March 24 last year.Read More