Elite sport is the ultimate reality TV show.

You want heroes and villains? Well, sport delivers those relentlessly.

With its extreme pressures and unpredictability, sport has created a perfect production line.

You’re a winner!
You’re a loser!

Week after week. Year after year.

The highs and lows of the sporting rollercoaster are a big part of why we love it.

And they’re a major reason for the huge media interest in sport.

But they also make managing the space where athletes and the media intersect such a tough gig to consistently get right.

With insights from communications departments behind clubs from the AFL to the NFL, here's a remote media interview checklist for media managers looking to bring some ‘high performance’ practices into their own game in 2024.