So, I landed a dream job but didn't know how to do a key part of the role.

As the media manager of New Zealand Rugby League, I wanted to provide great media access to my athletes, coaches and executives and see their stories told. But I felt forced to choose between remote interview practices that were either restrictive or reckless.

I didn’t want to be either.

I understood the power of storytelling from having a dad who ran journalism training in New Zealand and a big sister who was a radio producer. And it wasn’t hard to see that the athletes I was working with (like Sonny Bill Williams and Benji Marshall) had extreme storytelling firepower.

As I searched for a better way to do things, I got called out on national radio for being sh*t at my job (not by my sister, fortunately).

But when one of my athletes nearly lost their life with mental health challenges - and I felt the way I had operated had contributed to their pressures - I really wanted to find a breakthrough.

Working with elite female athletes - such as Maria Folau and Laura Langman - provided that opportunity and I started to see more clearly what the future could look like.

When I floated my initial idea for Blinder some of the biggest sporting organisations in Australasia, including the AFL and New Zealand Rugby, said they'd love to trial it.

Blinder now works with World and Olympic champion teams, NCAA Div 1 athletic departments, clubs from the AFL to the NFL, and leading entertainment and public sector organisations.

We give them the control, protection, and peace of mind they need to share stories at the highest level - without compromise.