Blinder powers the Washington Post’s innovative oral history of the 2019 Women’s World Cup Champions. “On the one-year anniversary of their march to a fourth World Cup title, this is how — in their own words — the U.S. women’s national soccer team reclaimed the trophy while fighting gender discrimination at home.” It’s not often…Read More
It was a pleasure to sit down with Miriama Kamo from TVNZ’s Sunday show and chat through why we started Blinder and how it’s helping the media and fans connect with athletes from the NRL to the NCAA.Read More
While Blinder’s technology is driven by communications managers, the thoughts of athletes have heavily-shaped what we’ve created.
Here David Pocock, Will Genia, Reece Hodge and Michael Hooper – from the Australian national rugby team – share their thoughts on what Blinder does for them and the Qantas Wallabies.Read More
The last 12 months have kept Andy Seeley on his toes. He’s run athletics communications for the University of Central Florida (UCF), as they’ve experienced unprecedented interest in their unbeaten Knights football team. The Division 1 college went on to proclaim themselves as ‘National Champions’, which did little to settle things down.Read More
When he was eight, Matthew Syed’s parents bought him and his big brother a full-size table tennis table. Fortunately, the family had a garage which was big enough to fit both the Super Deluxe 1000 and the increasingly competitive boys. Having a table and a big brother were just a couple of the advantages that Matthew enjoyed on his path to becoming a British table tennis champion.Read More
PR managers in pro sport have faced a tough choice until recently.
When arranging media phone interviews, they’ve either had to share the personal numbers of their athletes and coaches – without being too sure where those numbers are ending up – or they’ve had to put a whole lot of extra resource into providing access without distributing numbers.
They now have a third option – and it’s changed the game. Let’s take a look at how:
When it comes to media phone interviews, which is the higher priority: easy access to talent or the privacy of that talent?Read More
A few weeks ago I grabbed my smartphone and wrote down this thought: The people who will thrive and inspire in this age are the ones who – despite all the distractions that compete for their attention – manage to connect with and nurture their greatest gifts and passions.Read More