New Blinder website launched

The thoughts of a number of our clients – who represent Olympic champions to Grammy winners – take centre stage on the all-new Blinder website. The site is heavily sporting in flavour, with a healthy rock ‘n’ roll swagger, too.

Blinder is now being used in competitions from America’s Cup sailing to the AFL, and from Super Rugby to English County Cricket. Our new customers page showcases why.

Among the featured pages are case studies on clients including Cardiff City FC, who’ve provided us with many thrills recently while earning promotion to the Premier League of English football for next season – and Varrasso PR (which is run by a former PR director of Sony Music Australia).

The media also share opinions on the site, including the Sydney Morning Herald who’ve described Blinder as:

“A technological innovation that is sweeping the sports and entertainment industries.”

Anthony Griffin, the head coach of the NRL’s Penrith Panthers, is another with an interesting contribution, saying:

“If we don’t have to give out players’ numbers, why are we even talking about this? It’s a no-brainer.”

Big thanks to Keir, Lee and the team at Intuit for the stellar design work and to Ryan and Sinead from Blinder for doing the hard yards to make the recipe come beautifully to life.

By all means, please have a good look around. And, as always, any feedback is most appreciated. Even typos 😉


Caley Wilson writes about sport and entertainment. He is a former media manager of New Zealand Rugby League and netball's Northern Mystics and has worked on music festivals from Rhythm & Vines to the Big Day Out. He is a co-founder of Blinder, which is a content-generating machine for the PR managers of high-performance teams.